Just Eat: Did somebody say Just Eat?

First of all sorry for the radio silence. It’s all good news though I’ve recently started a new job so I can now get back to working on some passion projects, that’s all I’m giving away for now though.

As one of my old lecturers would say, “I digress”. On with the ad now!

I’m not sure how many people have started paying for an ad-free YouTube yet but I certainly haven’t. Recently all the YouTube videos I’ve watched have been plagued by this advert. I’ll be honest it’s not the best when you’re trying to save money and eat well but saying that it’s a great advert!

Starting with a little channel flicking the idea of ordering a takeaway is announced promptly followed by each channel bursting into a chorus of, “Did Somebody Say Just Eat?”. When the partner responds with, “I’m just not that hungry” we all feel that disappointment. Soon changed with the addition of, “Just kidding”.

Why I like this ad

I believe this advert will be strongly relatable to many people across the country and all the others it has been released in. I guess that was McCann London’s whole idea though, showing us that channel flicking we all know too well. That is for the people that still watch actual TV and not just Netflix, Prime ect. It’s the perfect situation in which people get a takeaway.

I also love the way this advert has utilised the TV. Not only do we witness a chorus of characters from game show hosts to sci-fi aliens singing the catchy tune but we also get their reactions. This doesn’t just add to the comical side of the ad it also encourages us to feel a certain way. We’re encouraged to get excited by the suggestion of the takeaway, disappointed by the rejection of the idea then relieved and excited when we realise that was a joke. Just Eat take us on a brilliant emotional journey by doing this and I love it! So simple but so effective.

McCann London not only created a brilliant ad they also planned a great delivery. The UK TV ad held strategic flagship spots on Britain’s Got Talent and Gogglebox. Great shows to have the family gathered around on a Friday or Saturday night with a takeaway. Personally, I think Britian’s Got Talent works best here and I’m sure M&S and Grey London will agree with me.


In short, it’s brilliant! It’s catchy, it’s relatable and it takes us on a great little emotional journey. All the thought and hard work really shows too.

I hope you have enjoyed my brief look into Just Eat’s Did Somebody Say Just Eat? TV ad. As always, I would love to see your comments below and I’m always up for a discussion on any of my blog topics if you want to drop me a message via LinkedIn or Instagram. Is the tune stuck in you’re head yet? Feeling in the mood for a takeaway now?

Featured image courtesy of YouTube/Just Eat Ireland.


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