KFC: Guys, we’re Flattered

Some of you may have noticed from my previous posts (kitchen to supermarket ads) I’m a little food mad. I’m not going to lie it’s kinda true. After last month’s post about Just Eat’s Did Somebody Say Just Eat I’m back again with more fast food. This time with KFC looking at how they utilised their imitators.

In all honesty, I’ve been a little distracted recently and hadn’t thought about what I was going to write this week. I’ve felt a little lost when it comes to what to write about a couple of times with this blog but something always jumps out at me in the end.

I’d seen this campaign a couple of months ago when someone had posted a photo of one of the print ads on LinkedIn. As you may have realised I haven’t written about it yet though. During my lunch break the other day I sat in Manchester Piccadilly Gardens to enjoy a bit of the sun. I took a moment and looked up, something one of my college tutors advised we do every now and then. This is when I noticed brightly displayed on top of one of the surrounding buildings a digital display featuring the KFC ad. Staring me right it the face again, how could I deny it this blog post?

The campaign shows KFC showcasing all of their copycat franchises. All of the ones we see in our local town and can’t help but think it’s a rip-off of KFC. Rather than them shaming all of these fast food stores they have owned it and acknowledged their admiration. But, of course, they had to do it in the most cheeky and laid back way by using the line. “Guys, We’re Flattered”.

Image courtesy of Newsworks.
What I like about the campaign

It’s a campaign with the foundation of banter, what’s not to love?

Again it’s well thought out, well executed but at the core is a simple idea. They haven’t tried to over complicate anything here, the message is clear. They notice all their copycats and they’re flattered they all think so highly of KFC to do so. This is the perfect tone to go with, it speaks to their laid back target audience who love a bit of banter.

Using print and digital displays this campaign has captured us while out and about. Already seeing these copycat fried chicken places we think of KFC but now we also think of this campaign. Fresh in our mind it makes us smile a little at the fact there are no hard feelings and to KFC it’s just banter.


I think my verdict is clear with this one. It looks like everything has been thought out clearly here. A nice basic design easily seen and understood when on the go, which is how most of these ads will be seen. The tone is spot on too making this the perfect example of short and sweet.
I hope you have enjoyed my brief look into KFC’s Guys We’re Flattered campaign. As always, I would love to see your comments below and I’m always up for a discussion on any of my blog topics if you want to drop me a message via LinkedIn or Instagram. What did you think about the play on competitors?

Featured image courtesy of Peter Bailey.


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