Why am I writing this blog?

Yet another person writing a blog right? Well yeah, but this isn’t all about my life or what diet will get you in shape the fastest. If anything I’m better suited to help you with a diet to get you winter body ready!

I’m starting this blog as an inspiration journal. I will talk about pieces of work I admire, that I believe did exactly what they aimed for. These will mainly be adverts in the form of videos but I may also look at full campaigns, short films, music videos and anything that I may have seen that’s challenged my way of thinking or inspired new ideas for me.

I will explore both older pieces of work and very recent pieces; it just depends what I cross in my daily life. I would love to hear from anyone out there about any marketing campaigns, videos, short films that they have enjoyed and think I should see. So drop me an email, comment or message on Instagram about any pieces of work which you’ve found memorable, inspiring or successful.

So to answer the question, why am I doing this, I’ve always been interested in advertising and the psychology behind it. After working as a video editor for the past year and a half I’ve realised that I want to be at the front end, working with clients hands-on, actively collaborating on ideas and fascinating creation process that brings us all these amazing videos. How can I do that without thoroughly exploring the adverts we see today first?