Cosmetic adverts usually promote themselves by showing people looking their best, but Boots Opticians thought they would take a different stance. Following on perfectly from last summer’s Faceless Beauty campaign, this TVC shows people feeling their best.
In a time when many of us are very body conscious, campaigns like this one are really necessary. Boots UK’s ethos is all about feeling good. Created by Ogilvy UK, the idea for this campaign came from the fact that consumers were put off going to the opticians if they have never needed glasses before. This is especially the case with consumers between the ages 35 – 50. Largely due to the way they think glasses will make them look and feel.
This TVC can’t help but make you smile, right? With the upbeat music, bright colour and expression of various personalities how can it not? Find your feel good frames really utilises the split screen effect here showing Boots’ range of diverse consumers along with their unique personality. The consumers in this ad show us how glasses shouldn’t take away from our confidence instead they should add to it. Glasses can be another way to help express ourselves and our personality.
The imagery in the advert is so creative yet simple. Just think of things that will make most people happy: jelly, balloons, popcorn (if you don’t burn it like me) and you have your imagery. This advert doesn’t just show us consumers feeling good but also makes us feel good ourselves.
Find your feel good frames is an fully integrated campaign running across many channels, not just TV. The campaign can also be seen on social media accounts inviting consumers to reveal their feel good frames.
— Boots (@BootsUK) February 3, 2019
I hope you have enjoyed my brief look into Boots Opticians’ Find your feel good frames. As always, I would love to see your comments below and I’m always up for a discussion on any of my blog topics if you want to drop me a message via LinkedIn or Instagram.
Featured image courtesy of YouTube/Ogilvy.