Now this one has been a long time waiting and what better to come back from my break with? You may have seen some of the very eye-catching OOH displays by BBC Creative for Dracula about. If not you should definitely stay and marvel.
Now anyone who has been reading my blog for a while will know I’m kinda a lover of OOH. Well, either that or it’s just the medium I tend to see the most. I don’t tend to get much radio or TVC exposure with Netflix and Spotify but there is no way to subscribe your way out of OOH displays. If some of you have managed that here are some of the great ones from BBC.
Eye-catchy or what?
BBC Creative really thought outside the box for this one. I know I talk about OOH a fair bit in my blog but this isn’t your standard billboard. It’s a work of art that comes alive at night, just as Dracula would. To add to the whole experience a case has been added on the fencing below with a stake “In Case Of Vampires”.
This piece of OOH ticks all the boxes eye-catching, simple, informative and memorable. It gets people talking and word of mouth is the most powerful marketing tool out there.
Time to critic
There is always something to fault though. Recently I received a comment to one of my posts causing me to view a campaign from a different perspective. The downside to OOH is you can’t target your audience as much as digital marketing. It’s a great advantage of OOH being able to get seen by so many people but it can also cause issues. For some of the younger demographic, this display can be quite terrifying.
With a winter placement of the display and early nights, many of the younger demographic would see the full display, more so than if it was shown over the summer months. For many parents, this could cause quite the issues day-to-day and especially at bedtimes. This is nitpicking really but also something that we all need to think about. Who might see our ads/campaigns who we aren’t intending to and how will that affect them.
BBC Creative is doing a great job of promoting their shows. They get people talking and even get fans of the shows involved.
Like this Peaky Blinders fan art. I don’t know about you but these pieces seem more like works of art than advertisements.
I hope you have enjoyed my brief look into the recent OOH displays from BBC Creative. As always, I would love to see your comments below and I’m always up for a discussion on any of my blog topics if you want to drop me a message via LinkedIn or Instagram. Do you think it catches your attention more? Are there any downfalls you think I missed?
Featured image courtesy of The Drum.