It’s easy to get bogged down with the everyday targets in business. Even easier to forget your mission statement and who you are at the heart of your business. Channel 4 has recently reminded us of their mission statement and how they haven’t forgotten with, Complaints Welcome.
The short film was first aired on 20th August right before the 9 pm slot of 24 Hours in A&E. Complaints Welcome reminds us of the broadcaster’s mission to challenge “the norm”. To spark debate and discussion opening the minds of its audience.
The complaints showcased by the faces of Channel 4 show us how essential the shows are. Even when we think as a nation we are open-minded and accept differences there are still some people that can’t accept those differences. Channel 4’s Director of Programmes, Ian Katz put it perfectly too, “When there isn’t someone complaining about one of our shows we should be worried.”
Why I chose this ad
This video landed in my lap as I was scrolling through my LinkedIn feed. I came across this post not fully knowing what it was at first. At first I thought it was just an article about complaints Channel 4 has received. Initially it is, but it’s more about the video showcasing them.
As I’ve mentioned in previous posts I like something a little controversial. I truly love Channel 4’s mission statement and goals, even if I don’t like all their content. That is the whole point in Channel 4 you dont have to like all of their content just accept it. Everyone is different therefore people are going to like different shows.
This campaign felt like a breath of fresh air from the usual campaigns I write about. Just because it isn’t selling a product as such, it is promoting and reminding everyone of their mission statement and how they will stick by it.
Brief verdict
Brilliant, just brilliant. It’s true to Channel 4 and their mission statement. Hearing these complaints we wouldn’t usually hear of a broadcaster hit a hard truth. Even though we would like to think people are more open-minded these days this video shows that with some people they’re not even accepting of the smallest things yet. Hearing that in 2019 we still have people complaining about the colour of someone’s skin, someone’s disability and the fact the Paralympics isn’t a real sport just shows how much Channel 4 shows are needed. All I can say is keep up the good work Channel 4.
I hope you have enjoyed my brief look into Channel 4’s Complaints Welcome. As always, I would love to see your comments below and I’m always up for a discussion on any of my blog topics if you want to drop me a message via LinkedIn or Instagram. What do you think of the use of real complaints?
Featured image courtesy of The Drum.
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