Scrolling through LinkedIn the other week I came across the post below highlighting Dairy Milk’s Age Uk campaign. I thought, “Brilliant! Dairy Milk doesn’t even need words”. It’s true really if you saw these bars as they are now you certainly wouldn’t second guess the brand.
Dairy Milk bars have been stripped of their words for their latest CSR campaign. Raising awareness of Age UK’s work and shining a light on a terrifying fact. 225,000 older people regularly go a whole week without speaking to anyone. Most of us take our daily interactions for granted and don’t think twice about the small conversations we have throughout the day. To others, these mean a lot as they have few of them.
Why I like this campaign
At first sight of the Dairy Milk bars, you may not understand the campaign but it will surely catch your eye and spark your curiosity. It is a campaign that really gets people talking. Ultimately, that is the whole point too.
Besides, Dairy Milk bars don’t really need much advertising. They’re a brand that has no excuse for not running any CSR campaigns. With a product that already sells itself Cadbury’s can just market their values and the good causes they support.
To sum up, if you haven’t noticed already, I really like this campaign. It does seem like an obvious choice for Cadbury to go with a CSR campaign especially with their most classic, original product Dairy Milk. It’s also perfect to follow on from the TVCs released as part of Dairy Milk’s Glass and a Half in Everyone which I mentioned briefly in a last year’s Christmas post when talking about Cadbury’s Secret Santa campaign. As much as I say this is an obvious choice for Cadbury it is also executed brilliantly.
I hope you have enjoyed my brief look into Dairy Milk’s CSR campaign for Age UK. As always, I would love to see your comments below and I’m always up for a discussion on any of my blog topics if you want to drop me a message via LinkedIn or Instagram. Which food ad gets you drooling the most?