I must thank Facebook for making me chuckle when these dark mornings make it seem too early to be out of bed. Their recent Privacy Is Personal campaign caught my attention in its OOH form through digital displays while on my way to work. If you haven’t already come across this campaign let me introduce you.
The campaign champions the individuality of privacy settings and how Facebook allows for the personalisation. Utilising the relatable and comic factor the campaign brings the digital form of privacy to real-life situations. Really they are just saying if you wouldn’t be this open in real-life then why are you on Facebook.
Why I like this campaign
Well, who doesn’t like something that makes them laugh? Rather like the KFC OOH campaign, it is simple but cleaver. The two example sketches of privacy in real-life are relatable. Firstly shown above we have the main video which is seen on TV and in the Cinema. This beach scenario is a perfect example of how individual we are with our privacy. There are the body confident, those just comfortable with friends and those only comfortable with themselves.
Secondly, we have the perfectly situated public transport scenario in their OOH form of the campaign. Honestly, we all have our own privacy preference for public transport. For example, I am your typical anti-social traveller, headphones on and staring out the window. Although it’s more laughing to myself at Mock the Week these days.
Whichever setting we relate to most out of the above we are all very much aware of the others. That’s the beauty of this campaign. It is easily understandable and the relatability brings that comic factor to the campaign.
The overall purpose of this campaign was to educate Facebook users on privacy settings. Personally I’ve always known I can change my settings and how but I never really share anything too personal. It was shocking to find that the research that led to this campaign showed that half of UK Facebook users didn’t know how to control who sees their photos. To add a little more perspective to this 9 million brits don’t know how to customise their privacy settings on social media.
There is just one downfall about this campaign and that is that it should have been launched years earlier. Not just because of the Cambridge Analytica breach that Facebook got caught up in but because this is easily forgotten on social media. People don’t think before they post. This campaign is important to show people if they don’t change their settings anyone can see what they post.
I hope you have enjoyed my brief look into Facebook’s Privacy is Personal campaign. As always, I would love to see your comments below and I’m always up for a discussion on any of my blog topics if you want to drop me a message via LinkedIn or Instagram. What did you think of the way a digital issue has been showcased in real-life?
Featured image courtesy of YouTube/Campaign.