Anyone that knows me well will know that I love cooking and baking and can’t wait to have my own house just for the kitchen. That’s one of the reasons why I just love these Magnet Kitchen campaigns, Part of the Family and Every You.
Each campaign takes a different approach to appeal to different audiences. Clear from the title the Part of the Family campaign is made to appeal to those creating a family home while Every You campaign appeals to those with hectic lives needing a kitchen of convenience to work around them and their lifestyle.
Part of the Family
In this TVC we see Magnet give a kitchen a voice talking about key stages of family growth it has witnessed as if it is part of the family. Cheetham Bell derived this campaign to get people to see a kitchen as more than just furniture. As Cheetham Bell says,
“Kitchens are more than pieces of furniture. They become the stage upon which life’s dramas, experiences and memories play out. They become part of the home, and part of the family.”
We may not often think about how much of our life as a family is spent in the kitchen and this will vary from family to family. Through this journey, Magnet offer up a few examples that get us thinking either of time we spent in the kitchen growing up or while bringing up our own children.
This campaign ran in-store, online, print, TV and works due to the simplicity and relatability. We can all relate to one of the examples of family life or at the very least the examples are believable to us. Taking us on this journey lasting 15 years or so we are shown how Magnet kitchens are durable and versatile standing the test of time with family life.
Cheetham Bell strikes again with this Every You campaign once again showcasing the versatility of Magnet Kitchens. Cleverly showing a young woman balancing her working, active and social life seamlessly through this technique of duplicating the character to use the kitchen in different ways.
The voiceover explains how Magnet defines beauty not just by looks but how it works and this is illustrated perfectly through the clean design. Everything stored away with neat drop-down shelves or displayed in a well-lit unit.
From busy family life to a busy balanced life Cheetham Bell has promoted Magnet as a versatile brand that caters for all in a very simple and seamless way through these two campaigns. Through the Look Again campaign they also showed how irresistible the kitchens were with their prices and styles.
I hope you have enjoyed my brief look into a couple of Magnet’s campaigns. As always, I would love to see your comments below and I’m always up for a discussion on any of my blog topics if you want to drop me a message via LinkedIn or Instagram. Which campaign appeals to you the most? Or would you have preferred to do something different?
Featured image courtesy of YouTube/Magnet Kitchens.